It's taken me a while to get back to Joseph SS10 part II. A while that has been taken up by an exciting POP magazine commission, and getting my new logo installed as well as widening the visual register of the blog(thanks hapsical you are the best fashion blog geek ever). This is proper progress, and I have been jumping around the living room in a mental kind of hyper joy while my dog Walter looks at me wondering what the hell is going on, while outside thick snow is falling..
I have been having personal wardrobe issues with fashion of late. I don't feel that many designers are catering directly to me/my generation - me and Kate Moss, Stella Mc, Gwyneth Paltrow are of the age group in question.
So I'm pleased that Joseph is making waves in my head. I'm connecting its relaxed sexy urban look with luxe basics labels like Helmut Lang and rebuilding my idea of what fashion is for me, and how I can communicate who I am in a way that feels right with my clothes.
So here are the rest of my Joseph hot picks for Spring 2010 part one is here.
6.
That's it on my Joseph own label examination for SS10. My next Joseph investigation will be to reveal which Givenchy and Haider Ackermann looks they have bought for the new season; writing that post will be a form of self-torture.
Want more? Then head to Joseph where they've got Charles Anastase at home on Joseph TV and an Isabel Marant interview.