A natural part of the life cycle of an H&M collaboration is the furious eBaying which ensues the moment it goes on sale. And so it has been with the launch of Isabel Marant's collection today. I've just got back into the office having been out all day to discover that the current asking price on the tuxedo jacket (retail price £79.99) is up to £900. The fringed boots which are one of the star items of the range would have set back sharp elbowed shoppers £149.99 this morning but can now be snapped on up eBay for £400.
Just a thought but checking out the latest real deal Marant buys on Matches and Net-a-Porter shows that for £725 you could pick up a sleek pair of boots and still have change from the £900 you were going to spend on the blazer. Or perhaps get some Bekett's for £30 less than the collab boots on eBay. It's a fraught kind of fashion maths which would be ripe for some sort of physiological experiment. When there's this kind of shopping moment does our appetite for the "real" thing dull compared to the need for the limited edition piece?
GET THIS…
OR THIS…
AND GET THIS
OR THIS...
