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Silvie Koang FASHION STAPLES: THE BROWNS EDIT SS12 Tuesday, January 31, 2012 Posted by Melanie Rickey, Fashion Editor at Large There are fashion staples and there are Fashion Week Staples. This post is about the latte... 5

FASHION STAPLES: THE BROWNS EDIT SS12

Posted by Melanie Rickey, Fashion Editor at Large

There are fashion staples and there are Fashion Week Staples. This post is about the latter. In 10 days time the New York fashion shows start, neatly followed by London Fashion Week and onto Milan and Paris. I've never been one of those women to dress up deliberately for the cameras at the fashion weeks; I do get snapped occasionally if I'm having a particularly photogenic day at the shows, but I dress for myself really, experimenting as I go. Of course, there are people out there who organise their outfits in advance, borrow clothes from designers and make a big and fabulous show of themselves to fan the flames of their online careers and web fashion fame. Hello Anna Dello Russo, Susie Bubble, Kristin Knox, Fran Burns and co, not to mention the hordes of fashion-obsessed students trying to get noticed. I wish I was more inclined to play the fashion game their way, but I'm not. No matter. Fashion-paparazzo not withstanding these are the clothes I want for fashion week.

I've been logging into all the major fashion websites everyday over the last ten days to see what is on their respective New In pages, and to see what makes my heart beat faster. For the high fashionista that I am right down to my marrow, Brownsfashion.com is hands down the best place to shop right now. Their edit of Kane, Balenciaga, J.W Anderson, Erdem, Carven and Alaia is inspired and I love the way they find labels that even I haven't heard of yet. I respect that their buying team, including Ruth Runberg and Francoise Tessier have the nous to order the printed Erdem trousers, say, not just his signature dresses which all the safe department stores buy. Browns have even bought into Dr Martens exceptionally cleverly, and the white-soled tassle loafers are truly edgy fashion shoes (even if, to you, they look like something a nurse at Broadmoor might wear).  Designers trust Browns and looking at their edit of Spring/Summer 2012, I can see why.  Now, I have to choose which one of these is the most worthwhile to have in my wardrobe. What would you choose?

















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