Melanie and I have been working with Westfield on a few projects recently and here is one of them… A super fabulous designer sweatshirt collaboration. We got five brilliant LFW talents to make a gorgeous jumper in their signature way to help Westfield London celebrate the fifth anniversary of its opening (doesn't it seem like forever?). The sweatshirts are going to be on sale in shiny new pop-up shop in The Atrium at Westfield London until 6th November. They're completely unique and limited edition plus they're only £65- it's pretty unlikely you'd get anything from one of these designers for that price. The sweatshirts were made in London at Fashion Enter and all proceeds go to Save the Children too. The cliche "what's not to love" has never been more appropriate. So which one will you be buying?
The gorgeous Sophia Webster turned her hand to clothes for the first time, superimposing sparkling jewel images over stripes then adding sleeves and trims in the girlish, cute kinds of colours which we know and love in her shoes.
Thomas Tait, one of London's major up-and-coming talents, added some super chic fashion details to his design; a perfect-for-now polo neck, edgy sliced front panel and a longer length so we can wear his jumper as a top or a tunic.
The lovely Louise Gray spliced two of her digital print designs- one inspired by the London Tube map and the other by the starry night sky- to create her sweatshirt which also has sporty aertex sleeve strips.
Peter and Christopher from Peter Pilotto used a print of sound waves hitting water which also appeared in their Autumn/Winter '13 collection. They call the effect 'a modern check' with its slightly distorted lines. Also ideal for bonfire night, in our opinion.
Richard Nicoll stamped a big number five in beautiful candy floss pink onto his grey marl jumper, very sports luxe- we can imagine wearing it with one of Richard's shiny pencil skirts.
Images courtesy of Westfield